BROADCASTING VS. STREAMING EVOLUTION: HOW LEGACY NETWORKS AND OTT PLATFORMS REDEFINE THE MARKET

Terrestrial dramas have long been established as mainstream TV programs, produced and broadcast through major network broadcasting stations. In contrast, Over-the-Top (OTT) services are internet-based streaming platforms, with global streaming giants, Watcha, and Wavve being leading competitors. As viewing trends evolve, competition between terrest